About
The International Bowling Museum & Hall of Fame sits inside the International Bowling Campus in Arlington, Texas — directly adjacent to Six Flags Over Texas, yet largely invisible to the millions of visitors passing by. This poster series was designed to change that, paired with a logo rework to improve the museum’s scalability and legibility across applications.
Headlines were written first, leaning into the quirks of bowling culture — such as the fact that shoes are shared between strangers. Each headline was then developed through typographic and compositional iterations before shapes were introduced. Illustrator’s 3D Extrude and Bevel effect was applied to simulate an upward-looking perspective, as if the viewer stood beneath a large roadside sign. The final shapes were expanded into vectors, recolored, and textured in Photoshop.
The series draws from the golden age of bowling — the 1940s and 50s — through typefaces like Franklin Gothic, Neuzeit Grotesk, and Futura, and a vintage signage aesthetic. Each poster pairs that look with a tongue-in-cheek headline: “Put yourself in the shoes of champions — literally” nods to bowling’s shared-shoe culture. The goal is a campaign memorable enough to turn a passing glance into a visit.
