About
Vellé is a sparkling cold brew coffee brand inspired by European café culture — blending premium cold brew with crisp carbonation and natural flavors for a sophisticated, refreshing alternative to traditional energy drinks.
The visual direction draws from Art Deco, Cubist, and Futurist design movements. The logomark — an abstract swoosh — conveys elevation and energy, nodding to the product’s ability to wake you up. Packaging compositions are centrally aligned to maximize the can’s visual real estate while maintaining clear hierarchy. Fruit illustrations are rendered in a deconstructed, Cubist style built from basic geometric shapes, creating visual cohesion with the logomark while implying a premium tone through abstraction. An omnipresent grain texture runs across all packaging, evoking the product’s carbonation. Legal details such as manufacturer information and serial numbers were referenced from real cans for authenticity.
As a supplementary experience, an augmented reality feature was built using Adobe Aero — activated via packaging, it walks users through Vellé’s product features and rewards completion with a discount code.
