About
In the mushroom beverage product category, there is an untapped branding opportunity for having a mascot. Sunny’s was developed to fulfill that branding niche. The visual direction draws from 1960’s and 1970’s psychedelic posters, with the focal point being the brand mascot, Sunny George. The mascot’s hair and color change depending on the mushroom beverage type, reinforcing the saturated, polychromatic visual identity of the style. This identity sets itself apart from the competitive mushroom beverage market, as there are no other brands that feature a prominent mascot. The products are illustrated in such a way that when they are arranged on a store shelf, they appear to combine into one large composition, further creating shelf presence. Legal information and labels are present on the front, ensuring consumers’ swift access to product information.
