About
Vellé is a sparkling cold brew coffee brand inspired by European café culture, blending premium cold brew with crisp carbonation and natural flavors as a sophisticated alternative to traditional energy drinks. The visual direction draws from Art Deco, Cubist, and Futurist design movements. An abstract swoosh logomark conveys an elevated mood and energy, while centrally aligned packaging compositions maximize visual real estate and maintain a clear hierarchy. Fruit illustrations are rendered in a deconstructed, Cubist style built from basic geometric shapes, creating cohesion with the logomark and implying premiumness through abstraction. A grain texture across all packaging evokes carbonation, and legal details were referenced from real cans for authenticity. An augmented reality experience built in Adobe Aero—activated via packaging—walks users through Vellé’s product features and rewards completion with a discount code.
